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First Choice Power
Login & App, contact, reviews & plans


First Choice Power, a wholly-owned subsidiary of Direct Energy since 2011, is based in Houston and competes against the dozens of other retail electric providers in Texas. First Choice Power offers a diverse range of residential electric plans to choose from while redirecting commercial business to Direct Energy. Scroll (or swipe) down to find out the First Choice Power plans available (and Power-to-Go), First Choice Power reviews in Texas, and ways to contact First Choice Power customer service. Check out what the First Choice Power login and the First Choice Power App have to offer and how to make a First Choice Power bill payment.

First Choice Power : Electric provider & service area in Texas

The First Choice Power company joined electric providers CPL Energy and WTU Retail Energy, when it was acquired by Direct Energy in 2011.

First Choice Power provides electric service across all deregulated service areas in Texas, offering plans that contain fixed & variable rates, free nights or weekends, and support for the renewable energy industry.

Texas residents can sign-up with a First Choice Power energy plan who live within the deregulated electric utility company service areas, which includes:

 Oncor Electric Delivery
 CenterPoint Energy
 AEP Texas (North & Central)
 Texas-New Mexico Power (TNMP)

The "delivery fees" that are charged by each utility company are passed through (without a price mark-up) to First Choice Power customers (a standard practice for electric providers). The current utility company rates are:

Utility company tariffs in Texas : MARCH 30 2021
TDU TDU monthly base fee TDU ¢/kWh energy rate
AEP North $3.57/mo 3.0078¢/kWh
Oncor Electric Delivery $3.42/mo 3.4928¢/kWh
CenterPoint $4.39/mo 3.2669¢/kWh
AEP Central $4.27/mo 3.7458¢/kWh
TNMP $7.85/mo 4.0403¢/kWh

First Choice Power does a great job at making sure the First Choice Power plan offering is consistent throughout the entire Lone Star state. For example, First Choice Power in Houston, Dallas, and Fort Worth will have very similar electric plan products as First Choice Power in Laredo, Corpus Christi, and Odessa.

First Choice Power login & App : Account management for customers

First Choice Power customers are offered an account management portal using the My First Choice Power login platform. In the portal, customers are able to:

  • Set up (or update) Auto Pay for more efficient, on-time monthly payments
  • Make on one-time bill payment
  • Find a nearby, payment location
  • Monitor energy usage
  • Locate a home services technician
  • View current electric plan details
  • Manage contact details, like email addresses or phone numbers

If you're currently a First Choice Power customer and have your First Choice Power account number ready (along with your email address and billing zip code), register for a First Choice Power account to have on-the-go access!

The First Choice Power App is available on the Apple App Store and the Google Play Store, providing more or less the same benefits to desktop access:

  • Make a bill payment & view payment history
  • Find a nearby, payment location
  • Monitor energy usage
  • Locate a home services technician
  • View account holder information
  • Keep tabs on First Choice Power's social media feeds
  • Participate in the First Choice Power Refer-a-Friend/Family-member program to earn billing credits!

Experiencing a First Choice Power outage? : First Choice Power customer service phone numbers

First Choice Power power outage : Phone numbers As a provider, First Choice Power really only handles billing, new customer set ups, and transferring or ending service for current customers. In the event of an outage, customers must contact the utility company that services the area (since they are responsible for maintaining and repairing the electrical infrastructure) instead of First Choice Power. Find out "Which utility company is mine?" if your power goes out or, if you already know, use the respective power outage number to report it:

 Oncor power outage: 1-888-313-4747
 CenterPoint power outage: 1-800-332-7143
 TNMP power outage: 1-888-866-7456
 AEP Texas power outage (North & Central): 1-866-223-8508

Need to contact First Choice Power customer service to start service or ask a billing question or setup service? Here are a few First Choice Power phone numbers to contact:

First Choice Power phone numbers : Customer service in Texas
Department/Reason Phone Number Hours
Customer Service
English y español
1-866-469-2464 Mon-Sat: 7:30am-8pm
Prepaid & Power-to-Go : Customer Service
English y español
1-855-676-7239 Mon-Sat: 7:30am-8pm
NEW Service : Set up
English y español
1-855-534-3881 Mon-Sat: 7:30am-8pm
Bill payment 1-866-469-2464 Mon-Sat: 7:30am-8pm
First Choice Power power outage:
AEP Texas:
Contact for utility company:

Alternative ways for Texas customers to contact First Choice Power customer service :

  • Email First Choice Power customer service : FirstChoicePower@directenergy.com
  • Email Power-to-Go, First Choice Power customer service : FirstChoicePowerToGoHelp@directenergy.com
  • Send a General Customer Service letter to :
    First Choice Power
    P.O. Box 180
    Tulsa, OK 74101-0180
  • Send a Power-to-Go Customer Service letter to :
    P.O. Box 180
    Tulsa, OK 74101-0180
  • Send a First Choice Power a fax to : 1-800-666-8867

First Choice Power bill pay : AutoPay, bill pay number, one-time payment, or find payment locations

Apart from the convenience of Autopay (set up through the First Choice Power login portal), First Choice Power offers customers a couple of ways to make a bill payment. Here are the other ways to get your First Choice Power bill paid:

First Choice Power bill pay : Texas
Bill pay method Source/Contact Availability
Bill pay phone number
May be charged a $4.95 fee
for LIVE assistance!
1-866-469-2464 Mon-Sat: 7:30am-8pm
Bill pay phone number
Automated, outside of business hours (no fee)
1-866-469-2464 24/7/365
Online: First Choice Power login   24/7
Online: First Choice Power
One-time payment
First Choice Power : One-Time Payment 24/7
Mobile, My First Choice Power App Apple App Store
Google Play Store
First Choice Power
bill payment locations
Fidelity Express
Western Union
try the payment locator
depends on locale
Mail bill payment
First Choice Power
PO BOX 660808
Dallas, TX 75266-0808
Send at least 5 business days
before bill due date

Is First Choice Power a good company? : Check out the First Choice Power reviews in Texas

The statistical record of formal complaints filed by consumers against retail electric providers is managed by the Public Utilities Commission (PUC) of Texas. Over the last 6 months, First Choice Power ranks as #19 on the list of the most formal complaints received against retail electric providers in Texas out of the 76 REPs registered.

While some customers appreciate the range of First Choice Power electric plans offered and their competitive rates, many unsatisfied customers have found a particular issue with billing practices. In fact, 48% of all formal complaints filed with the PUC have targeted First Choice Power's billing issues - notably, 15% less than the industry average!.

There are First Choice Power reviews across many forums, but the leading websites are currently giving First Choice Power:

First Choice Power reviews : Google, Yelp and more from Texas
Forum Overall rating Source
Better Business Bureau
First Choice Power Texas
BBB reviews rating
Google Reviews
First Choice Power reviews
on Google
First Choice Power Houston
Yelp reviews
First Choice Power reviews

First Choice Power plans, rates, & First Choice Power-to-Go (Prepaid)

All retail electric utility service areas in Texas are covered by First Choice Power plans, with an nearly identical product offering across all deregulated utility companies. The only current difference is the term offering of the You Got This® Free Weekends plan (check it out below).

First Choice Power plans offered in Texas
Oncor Electric Delivery
CenterPoint Energy
AEP Texas Central
AEP Texas North
Texas-New Mexico Power
You Got This® 12, 24, 36
You Got This® Green 12
You Got This® Free Weekends 12, 24
You Got This® After Hours 12
Monthly Freedom Plan
You Got This® 12, 24, 36
You Got This® Green 12
You Got This® Free Weekends 24
You Got This® After Hours 12
Monthly Freedom Plan

Fixed rates on First Choice Power plans

 ALL First Choice Power "You Got This®" plans

First Choice Power plans, with fixed rates, do not change over the contract term. However, the utility company's rate is subject to change between 2 to 3 times per year. So the fixed rate is fixed ... to a degree.

Fixed rate plans are usually a good idea if you are able to lock-in a good rate at the right time of year. Once the fixed rate contract is finished, unless renewed or terminated, customers are automatically switched to a variable rate on the "Default Renewal Product"- a typical action taken by any electric provider.

Electricity customers should choose a fixed rate contract of at least 12 months. Electricity prices per kilowatt-hour change throughout the year, and you may actually miss out on pricing when energy rates are low. However, because electricity rates tend to increase over time, sticking with fixed rates for longer periods may prove to be financially advantageous.

Some electric providers design (and offer) an all-costs-involved electric plan that essentially combines the supply & delivery charges (provider and utility fees) into a single-charge plan. First Choice Power, unfortunately, does not currently offer this type of plan product.

First Choice Power : Early cancellation fees If considering First Choice Power as your next electric provider, it's worth keeping in mind the flat, "Early Termination Fee" that is attached to all fixed rate electric plans.
Any term (12 to 36 months) : $135

Variable rates on First Choice Power plans

 The First Choice Power Monthly Freedom plan

A variable rate is an energy price (in ¢/kWh) that will likely change each month. A variable rate can be at the discretion of First Choice Power, or they can give rules on the rate's variability - for instance, the variable energy rate changes alongside the wholesale price of energy.

The only other variable rate plan that First Choice Power has is their "default month-to-month renewal product" (for when a fixed-rate plan ends and no action is taken by the customer to change to a different plan or provider).

The BEST thing about a variable rate plan is the ability to leave the plan and/or provider at any time without having to pay an "Early Cancellation Fee". Since providers are aware of variable rate-plan freedom, the energy price given in a variable rate plan is almost always higher than any fixed rate plan that the same provider will offer.

Renewable energy : First Choice Power plans

 The First Choice Power You Got This® Green 12

First Choice Power only offers this green energy plan. As with most renewable energy plans that providers offer, this plan doesn't promise that your home will be powered using green energy. Instead, the money from bill payments made while on the plan is promised to go towards financially supporting the renewable energy industry.

In the Terms Of Service, First Choice Power states: THE ELECTRICITY SOLD UNDER THIS CONTRACT WILL BE SUPPLIED FROM A VARIETY OF GENERATING SOURCES. IF YOU ELECT TO PURCHASE A RENEWABLE ENERGY PRODUCT, WE WILL ENSURE THAT THE APPROPRIATE AMOUNT OF RENEWABLE ENERGY CREDITS (RECs) IS RETIRED TO AUTHENTICATE THE RENEWABLE ENERGY CONTAINED IN THE PRODUCT. The good news is that as renewable energy gains momentum, and investment increases - consumers should anticipate the overall cost of renewable energy plans to decrease and household power consumption actually coming from green energy sources.

The non-renewable energy plans offered by First Choice Power only source 17.1% renewable content, which is a bit below the Texas average of 21%.

First Choice Power plans : Minimum usage fees

 First Choice Power does not use minimum usage fees in their plans

Generally, plans that have a minimum usage fee tend to not favor energy-conserving consumers or smaller households.

Besides the standard energy rate, any other "supply fee" (what electric providers charge their customers) is optionally imposed on customers. Many providers choose to charge customers these frivolous fees so as to discourage trying to save money by using less energy.

Usage credits with First Choice Power

 First Choice Power does not use issue billing usage credits in their plans

Big providers like Reliant Energy, TXU Energy, and Ambit Energy, use billing credits to promote higher levels of energy consumption of over a certain amount. Fortunately, with First Choice Power, customers can be more conservative with energy consumption and will be billed a proportional amount for the reduced kWh use - Makes sense!

Similar to the minimum usage fee strategy, the plans that contain the billing-credit feature are targeted to benefit households that have an average-to-high monthly energy usage. The hassle with plans that implement additional charges or credits based on monthly energy consumption, is that customers on such plans should monitor monthly usage to get their best-priced, final monthly bill.

Base Charges with First Choice Power : On ALL plans offered

 The First Choice Power You Got This® 12, 24, 36 plans : $4.95 each billing cycle
 The First Choice Power You Got This® Green 12 plan : $4.95 each billing cycle
 The First Choice Power You Got This® Free Weekends 12, 24 plans : $4.95 each billing cycle
 The First Choice Power You Got This® After Hours 12 plan : $9.95 each billing cycle
 The First Choice Power Monthly Freedom plan : $4.95 each billing cycle

ALL First Choice Power plans contain a base charge fee. The base fee / base charge is another optional charge that providers often choose to impose on customers. Some other electric providers -like TXU Energy and Reliant Energy- also charge base fees on their plans, but there are many electric providers (like Varsity Energy!) that do not add the charge.

First Choice Power-to-Go Prepaid plans

 Current status: Unknown

A notable error that First Choice Power has intentionally staged, is the website URL for the Power-to-Go prepaid plans (www.firstchoicepower.com/prepaid) automatically redirects users to the main website URL (www.firstchoicepower.com). This may be due to the fallout of the 2021 winter storm, as electric providers across the state continue to grapple with the financial aftermath of any & all types of plans that customers were enrolled in at the time.

The First Choice Power-to-Go prepaid plans worked exactly as they're called: Customers pay before consuming electricity and must keep a positive balance on their power-to-go account in order to keep the lights on.

The GREAT things about First Choice Power-to-Go prepaid plans are that there are no deposits required ( = no credit check!) or long-term commitments.

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