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Ohio: where retail choice meets the Standard Service Offer.

By James Pochez Updated 6 min read

Ohio has had retail electricity choice since 1999, one of the earliest deregulated states in the country. Your local utility (the EDC) still owns the wires and answers the outage line, but the energy itself can come from the default Standard Service Offer or from any of 70+ PUCO-certified competitive suppliers. Pick your utility below, then shop the supply line on the state-run Apples-to-Apples chart.

5
Investor-owned EDCs
70+
PUCO-certified suppliers
1999
Retail choice since
25 + 88
Co-ops + municipals

Step 1 of your switch

Find your Ohio utility

Your EDC (Electric Distribution Company) is set by your address. The five investor-owned EDCs cover most of the state; the rest is rural co-ops and municipal utilities.

Type

Not on the list? Ohio also has 25 rural electric cooperatives (wholesale through Buckeye Power) and 88 municipal utilities (wholesale through AMP). In co-op or muni territory, retail choice does not apply. Compare with Pennsylvania or Texas.

How Ohio customer choice works

From the meter to the supplier in 3 moves

Every Ohio bill has two halves: delivery (the wires, owned by your EDC) and generation (the kilowatt-hours, where the market opens up). Here is how to navigate both.

1

Identify your EDC

Look at the top of your bill or use your ZIP code. The five investor-owned EDCs in Ohio are AEP Ohio, Duke Energy Ohio, The Illuminating Company, Ohio Edison and Toledo Edison; the rest is co-ops and town-run municipals.

Pick your utility above
2

Check the Standard Service Offer

If you don't shop, your EDC supplies you at the Standard Service Offer (SSO), also called the Price to Compare. SSO is set through PUCO-approved competitive bid auctions, typically reset quarterly. Always benchmark against the current SSO, not last year's.

See current OH prices
3

Switch on Apples-to-Apples

Use the state-run Energy Choice Ohio portal (EnergyChoice.Ohio.gov), also known as the Apples-to-Apples chart, to compare every certified supplier side by side. Same wires, same meter, just a different supply line.

Compare suppliers

Three reasons Ohio households shop their supply

Same electrons. Same outage line. Same EDC truck rolling down your street. The only thing that changes is the generation price on one line of your bill.

Front-run the SSO auction lag

The Standard Service Offer is locked in months ahead through PUCO auctions, so it lags the spot market. When wholesale prices fall, your EDC keeps charging the old rate until the next quarterly reset. A competitive fixed plan can capture today's price instead.

Lock a rate for 12 to 36 months

A fixed competitive plan removes the quarterly SSO reset surprise. Especially useful through Ohio winters when natural gas demand spikes and the SSO bid auction reflects elevated PJM forward prices.

Go 100% renewable

SSO supply follows the PJM grid mix, which is still gas and coal heavy. Competitive 100% renewable plans (often backed by RECs from wind farms in Indiana, Illinois and Ohio itself) push your supply past that floor, sometimes at parity with SSO.

Quick answers about Ohio energy

The most common questions households ask before they pick up the phone.

Your EDC (Electric Distribution Company) is set by your home address. The five investor-owned EDCs are AEP Ohio (central, south, east and northwest Ohio), Duke Energy Ohio (Cincinnati / southwest), The Illuminating Company (Cleveland metro), Ohio Edison (Akron / Youngstown) and Toledo Edison (NW Ohio). If you live in a co-op or municipal-utility town, your co-op or city is your EDC and retail choice does not apply.

SSO, also called the Price to Compare, is the default generation price your EDC charges if you do not shop. It is set through PUCO-approved competitive bid auctions (typically quarterly for residential customers), and the EDC resells the power at cost. The SSO rate moves over time, so always check today's SSO before signing a competitive contract.

Sometimes yes, sometimes no. Door-to-door pitches often quote a teaser rate that flips to a much higher variable rate after a few months. Always compare a fixed-rate offer to the current SSO Price to Compare, watch for monthly fees and termination clauses, and use the state-run Apples-to-Apples chart. When the spread is real and the contract is clean, Ohio households can shave 10 to 25 percent off the generation line.

It is the nickname for Energy Choice Ohio, the state-run shopping portal at EnergyChoice.Ohio.gov, maintained by the PUCO and the OCC. It lists every PUCO-certified competitive supplier offer side by side for your EDC, with the price per kWh, contract length, cancellation fees and renewable percentage so you can compare like for like.

Always your delivery utility, never your competitive supplier. AEP Ohio: 1-800-672-2231 (text OUT to 25543). Duke Energy Ohio: 1-800-543-5599. FirstEnergy (Illuminating Co, Ohio Edison, Toledo Edison): 1-888-LIGHTSS. For gas leaks on Columbia Gas: 1-800-344-4077.

CallMePower is a free independent comparison service. We never charge consumers, and we do not tilt our directories to favor a single supplier. Our Ohio pages list the five investor-owned EDCs, the rural co-ops, municipal utilities and competitive suppliers so households can see the full landscape.

18 deregulated jurisdictions

More U.S. states with energy choice

Same playbook, different utility. Pick another deregulated state to compare utilities, suppliers and switching rules.

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Article reviewed by Cornelia Zavoianu, Selectra energy expert

Written by

James Pochez

U.S. lead, energy markets

Read more from James

Biography

Master's in Energy Strategies from the École des Mines de Paris and a university exchange at the University of Chicago. Two years with GE Renewables on the Commercial Leadership Program before joining Selectra in November 2014 to build CallMePower from scratch.

Expertise

U.S. energy markets Deregulation Renewable energy