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Electricity in New Jersey, decoded.

By Hilary Norris Updated 6 min read

New Jersey opened residential retail electricity choice in 1999, one of the earliest deregulation moves in the US. Four investor-owned utilities (PSE&G, JCP&L, ACE, Rockland Electric) deliver to about 3.9M households. Default supply is the annually-auctioned Basic Generation Service (BGS), with rates resetting every 1 June.

~3.9M
NJ electric meters
4 IOUs
+ municipal utilities
1 June
BGS rate reset
PJM
Wholesale market

What the law lets you do

BGS or a competitive supplier, your call

Since 1999, NJ households in IOU territory can pick where their kilowatt-hours come from. The utility still owns the wires.

Stay on BGS

If you do nothing, your IOU supplies the kWh at the auction-priced Basic Generation Service rate. Locked in for the year, resets 1 June.

  • No contract, no termination fee.
  • Annual reset 1 June, predictable for a year.
  • !Year-on-year jumps possible — BGS rate followed PJM wholesale spikes after 2021-2022.

Pick a TPS

A BPU-licensed Third Party Supplier (or your town's Government Energy Aggregation program) replaces the supply line of your bill. Delivery stays with your IOU.

  • Fixed-rate offers lock you in against BGS jumps.
  • Renewable-energy options widely available.
  • !Read every contract for variable-after-intro pricing and termination fees.

Note: retail choice does not apply in NJ municipal-utility towns (South River, Vineland, Pemberton, etc.).

Save these

NJ emergency phone lines

For outages and gas leaks, always call your delivery utility, never your supplier.

PSE&G outage · 24/7

1-800-436-7734

Lights out, downed wires, restoration ETA.

JCP&L outage · 24/7

1-888-544-4877

Or text OUT to 544487.

ACE outage · 24/7

1-800-833-7476

Atlantic City Electric customers.

PSE&G gas · 24/7

1-800-880-5264

Smell gas? Leave first, then call from outside.

PSE&G customer service

1-800-436-7734

Billing, payment plans, account setup.

NJ BPU (regulator)

1-800-624-0241

File a complaint or check supplier licensing.

Quick answers

The questions NJ households ask before calling their utility.

Call your utility at least three business days before move-in. PSE&G: 1-800-436-7734. JCP&L: 1-800-662-3115. ACE: 1-800-833-7476. Rockland Electric: 1-877-434-4100. Have your address, ID and SSN ready. You start on BGS by default — you can switch to a competitive supplier any time after the meter is in your name.

Yes, if you live in PSE&G, JCP&L, ACE or Rockland Electric territory. NJ opened retail choice in 1999. Compare BPU-licensed Third Party Suppliers via our directory or the state-run NJpowerswitch.com. Municipal-utility customers (South River, Vineland, etc.) do not have retail choice.

Every 1 June. Each IOU runs its own BGS auction in February. The winning wholesale price is locked in for the year and flows straight through to residential and small-commercial customers on default service.

A NJ municipality (or group of municipalities) bulk-buys electricity supply on behalf of its residents and enrolls them by default. You can opt out at any time without fees. GEA replaces the BGS line on your bill — delivery stays with PSE&G, JCP&L, ACE or Rockland.

Always your delivery utility, 24/7. PSE&G: 1-800-436-7734. JCP&L: 1-888-544-4877. ACE: 1-800-833-7476. Rockland Electric: 1-877-660-0127.

The New Jersey Board of Public Utilities (BPU) regulates IOU delivery rates, licenses Third Party Suppliers and approves the annual BGS auctions. The NJ Division of Rate Counsel advocates for residential ratepayers. The BPU runs NJpowerswitch.com.

18 deregulated jurisdictions

More U.S. states with energy choice

Same playbook, different utility. Pick another deregulated state to compare utilities, suppliers and switching rules.

See all states
Article reviewed by Cornelia Zavoianu, Selectra energy expert

Written by

Hilary Norris

Content & communications, U.S.

Read more from Hilary

Biography

Master's in Environmental Policy from Sciences-Po Paris and a BA in International Relations from the University of British Columbia. Joined Selectra in November 2014 to launch the Canadian branch of CallMePower, moved to the U.S. desk in April 2015 and now leads content and communications for CallMePower.com.

Expertise

U.S. energy market Content strategy Consumer guides