Ceased trading · September 2013

Bounce Energy archive

Bounce Energy ceased trading on 30 September 2013. Its customers were transferred to Direct Energy. This page is kept as a historical record.

Founded 2008 Houston, TX 3 states served

Ceased trading · 30 September 2013

Bounce Energy no longer serves US households

Bounce Energy was acquired by Direct Energy for $46 million in 2013. Its Texas, New York and Pennsylvania customer book was migrated to the Direct Energy brand and the standalone Bounce Energy retail-electric provider stopped writing new contracts under its own name. Customers were transferred to Direct Energy. This page is kept as a historical record.

Founded

2008

Years in the US market

About

Who is Bounce Energy?

Registered as Bounce Energy, Inc., Bounce Energy uses this legal name for state public-utility-commission filings and customer contracts. The trading name on bills is the shorter, more recognisable form.

The company is headquartered in Houston, TX, where it runs senior management, customer operations and regulatory liaison with state commissions.

Bounce Energy was founded in 2008. The supplier operated under retail-electric-provider licences until its closure, with billing and service history publicly documented.

Bounce Energy is part of the Direct Energy (post-2013 acquisition) group, which provides shared governance, financial backing and a broader pool of expertise in wholesale-market trading, hedging and regulatory work.

Service area

Where Bounce Energy operates

Electricity

3 states

Service availability varies by zip code within each state. Eligibility depends on your local utility's deregulation status — check on Bounce Energy's website with your zip code before enrolling.

Timeline

Bounce Energy — key moments

2008

Bounce Energy launched as an independent Houston-based retail-electric provider focused on digital sign-up and rewards-driven plans.
2010

Bounce Energy became the first US retail-electricity company to allow customers to enroll directly through Facebook, building a reputation for digital-first customer acquisition.
2012

Expanded beyond Texas into Pennsylvania and New York, reaching more than 80,000 residential and small-business customers across the three competitive markets.
2013

Direct Energy announced the acquisition of Bounce Energy for $46 million in July; the deal closed later that year. Bounce's e-commerce platform and digital-marketing expertise were folded into Direct Energy.
2020

Direct Energy briefly relaunched "Bounce" as an energy-concierge sub-brand, but the standalone retail-electric provider never resumed independent operations.

Frequently asked

Bounce Energy — answers to common questions

Existing customers were transferred to Direct Energy. Supply was never interrupted.

Your supply has not been interrupted. Log in to your new supplier's portal as soon as possible to set up your account, confirm payment details and download any final Bounce Energy statements.