Ethical Electric · Reviews
Ethical Electric reviews 2026
Customer feedback from Trustpilot, Google, BBB and the Selectra Reviews network, plus an editorial verdict from our energy team.
Selectra editorial verdict
Ethical Electric / CleanChoice Energy suits households who want 100% wind and solar electricity without the hassle of installing rooftop panels, and who are willing to pay a small premium over their utility's default price-to-compare. The main caveats are the brand transition (always check both names when reading reviews) and that the renewable match comes from Green-e RECs rather than direct power purchase agreements. Compare the fixed unit rate against your local utility's default supply rate before signing up.
Pros
- 100% wind and solar — every plan is matched with Green-e certified RECs, no fossil-fuel residual.
- Mission-aligned brand for households who want green supply without buying solar panels.
- Multi-state footprint across the Mid-Atlantic, Northeast and Midwest deregulated markets.
- Continuity of service after the 2015 rebrand to CleanChoice Energy — same licence, same supply.
Cons
- Brand confusion since the 2015 rebrand — customers receiving CleanChoice Energy bills sometimes do not realise they are still on the Ethical Electric contract.
- 100% renewable matching usually carries a small per-kWh premium over the utility's default price-to-compare.
- Variable-rate plan can move significantly during cold snaps, even with the renewable match.
- No natural-gas offering — electricity only.
Common questions about Ethical Electric reviews
Ethical Electric reviews — answers
Reliability is best judged across multiple sources, not one platform. Trustpilot and Google reviews skew negative (dissatisfied customers post more often), while BBB ratings reflect complaint handling. The most balanced check: look at the BBB letter grade for complaint resolution, scan recent (last 6 months) Trustpilot reviews for recurring themes, and compare Ethical Electric's unit rate against your utility's price-to-compare before signing up.
Retail energy is a complaint-driven category — customers rarely write reviews when their bill arrives correctly, but a billing dispute, a variable-rate surprise, or a renewal price increase often triggers a 1-star review. The same dynamic affects every US retail-energy brand. The BBB complaint-resolution rate and the state public-utility-commission complaint reports (often public) tend to be more representative than aggregate review scores.
You can leave reviews on Trustpilot, Google, the BBB profile and the Selectra Reviews network. Selectra Reviews verifies that the reviewer is a real Ethical Electric customer before publishing — so the signal is higher quality than open platforms.