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US retail energy supplier

Infinite Energy US

Founded in Gainesville, Florida in 1994 and acquired by Shell in 2020, Infinite Energy is a natural-gas-focused retailer serving Florida, Georgia, NJ, NY plus Texas electricity. The Shell acquisition brought wholesale-market scale and a global oil-major backing to the brand.

Founded 1994 Gainesville, FL 5 states served

Founded

1994

Years in the US market

About

Who is Infinite Energy?

Registered as Infinite Energy, Inc., Infinite Energy uses this legal name for state public-utility-commission filings and customer contracts. The trading name on bills is the shorter, more recognisable form.

The company is headquartered in Gainesville, FL, where it runs senior management, customer operations and regulatory liaison with state commissions.

Infinite Energy was established in 1994. A longer track record means more years operating under state-commission rules and a wider history of customer feedback, billing and regulatory interactions.

Infinite Energy is part of the Shell Energy North America (Shell plc — NYSE: SHEL) group, which provides shared governance, financial backing and a broader pool of expertise in wholesale-market trading, hedging and regulatory work.

Service area

Where Infinite Energy operates

Electricity

1 state

  • TX

Natural gas

4 states

  • FL
  • GA
  • NJ
  • NY

Service availability varies by zip code within each state. Eligibility depends on your local utility's deregulation status — check on Infinite Energy's website with your zip code before enrolling.

Plan structure

What plan types does Infinite Energy offer?

Fixed-rate natural gas

Lock in a $/therm rate for the contract term — the core Infinite Energy product. Available in Florida, Georgia, NJ and NY.

Variable-rate natural gas

Unit rate adjusts each billing cycle. Common default at fixed-contract renewal.

Fixed-rate electricity (Texas)

Texas ERCOT electricity plans available alongside the gas product.

Timeline

Infinite Energy — key moments

  1. 1994

    Infinite Energy founded in Gainesville, Florida by Rich Blaser, Darin Cook and Steve Quesinberry.

  2. 1997

    Expanded into the Georgia natural-gas market following Georgia's gas-deregulation programme.

  3. 2002

    Added Florida natural gas as Florida deregulated for residential gas supply.

  4. 2010

    Launched Texas retail-electricity operations in the ERCOT market.

  5. 2020

    Shell Energy North America acquired Infinite Energy, integrating it into Shell's US retail-energy strategy.

Contact

Reach Infinite Energy customer service

Infinite Energy's customer service handles enrollment questions, billing, switching and complaints. Have your account number from a recent bill ready to speed up the call.

  • Have your Infinite Energy account number from a recent bill ready to speed up the call.
  • For gas-leak emergencies or service outages, call your local utility — Infinite Energy does not handle the physical pipeline or grid.
  • Since 2020 Infinite Energy is part of Shell — Shell's broader US retail-energy customer-service infrastructure now backs the brand.

Customer service

1-877-577-3835

Mon-Fri 8 a.m. - 7 p.m. ET

Infinite Energy online account

Frequently asked

Infinite Energy — answers to common questions

Infinite Energy is regulated by the public utility commission in each state where it operates. Reliability is best judged against your own usage profile: read recent reviews, confirm the customer-service hours match when you actually need to call, and compare the unit rate against the utility's price-to-compare for your zip code.

Plans can typically be enrolled directly on Infinite Energy's website or by calling 1-877-577-3835. Before signing up, always compare the unit rate (¢/kWh for electricity, $/therm for gas) against your utility's price-to-compare for your zip code.

You can switch your retail supplier at any time, though early termination fees (typically $50-$200) may apply if you are on a fixed-rate plan and within the contract term. Check your enrollment letter or Terms of Service for the exact figure. Switching back to your default utility supply is always free.